Making kid-rated movies smokefree would save over 1,000,000 lives

Invest your values. Are your savings invested in the tobacco industry or in entertainment companies that promote tobacco use?

Why tobacco is important. Smoking is the leading cause of preventable death in the U.S. and around the world. Most smokers start before they’re 18. Every day, more than 2,000 young Americans become daily smokers.

Many entertainment companies promote smoking. Kid-rated movies still depict smoking, even though the U.S. Surgeon General and the scientific community have concluded that smoking scenes in movies cause young people to smoke.

Entertainment companies are recruiting young smokers
Making kid-rated movies smokefree would save millions of kids’ lives
Multi-national tobacco companies
Multi-national tobacco companies
Tobacco is the #1 cause of preventable death in the U.S. and one billion lives are at stake worldwide. Around the world, 180 countries have ratified the World Health Organization Framework Convention on Tobacco Control.
Tobacco-promoting entertainment companies
Tobacco-promoting entertainment companies
Making kid-rated movies smokefree would prevent one million tobacco deaths in this generation of U.S. kids. Hollywood studios and their parent companies are well aware of the public health risk, but continue to expose millions of kids to tobacco.
Did you know
Around the world, 180 countries have committed to combat tobacco addiction, disability and early death — and end tobacco promotion through the entertainment media. Download Acrobat Reader to view this PDF
Tell Hollywood to make kid-rated movies smokefree
America’s best-known entertainment companies have delivered millions of American kids to the tobacco industry
Is tobacco harmful to your finances?
Screen your portfolio for tobacco companies and entertainment companies that promote tobacco

Most retirement savings are in 401k plans offered by our employers. 401k plans mostly offer mutual funds, and it can be hard to find out what companies are inside those funds.

Use Tobacco Free Funds to X-ray your investment funds.

Tobacco Free Funds will tell you if your retirement money is invested in tobacco companies and entertainment companies that promote tobacco. We help you find investment options that support a cleaner and healthier future.

Smoking in movies? See for yourself
Click a logo below to view the tobacco footprints of America’s best-known entertainment companies
Comcast | UCSF Smoke Free MoviesFox | UCSF Smoke Free MoviesSony | UCSF Smoke Free MoviesWarner Brothers - TimeWarner | UCSF Smoke Free MoviesViacom - Paramount | UCSF Smoke Free MoviesIndies | UCSF Smoke Free Movies

Breathe California and the University of California, San Francisco, maintain the world’s largest database of on-screen tobacco, covering more than 2,750 U.S. films since 2002. You now have direct online access to the tobacco-promotion track records for every major player in every top-grossing Hollywood film for the last fifteen years and more.

Survey Hollywood’s tobacco trends. Check out tobacco rankings for producers, directors, actors, and other famous names. Compare the tobacco footprints of America’s biggest entertainment companies. Call up individual movie reports. And investigate the Hollywood’s long history of collaborating with tobacco companies to sell smoking to new audiences, traced in once-secret industry documents.

Who’s accountable for putting toxic tobacco imagery in the movies that kids see most? Get the facts.

Smoke Free Movies Database is a public resource provided by:
UCSF Center for Tobacco Control Research and EducationUCSF Smoke Free Movies
How to make your investments align with your values
Step one icon
Search for mutual funds and exchange-traded funds (ETFs) by name, ticker, or asset manager. Our database covers 3,000 stock funds available in the U.S.
Step two icon
See your results. How much money do your funds invest in tobacco or entertainment companies that promote tobacco to young people?
Step three icon
Look for options that align with your values. Sort and compare to find funds that fit your investing needs.
Target date funds
Target date funds are groups of funds, where each fund in the series targets a different mix of stocks and bonds for investors with different retirement time horizons. The default option in employer-offered retirement plans is often a target date fund series. Below are 20 of the largest target date fund series, rated using the 2050 fund.
Index funds
Passively managed investment funds that track market indexes have seen significant fund inflows over the past decade. These indexes, from firms like from S&P Global Ratings, Russell/FTSE, and MSCI, are increasingly setting our economy on autopilot and pumping capital into unsustainable business models. Below are the tobacco grades for 10 common index funds.
IndexRated asTobacco grade
Russell 1000IWBC
Russell 2000IWMC
Russell 3000IWVC
Russell Top 200IWLD
MSCI Emerging MarketsEEMC
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More from Invest Your Values
See how mutual funds and ETFs are rated on issues ranging from fossil fuels, to deforestation, gender equality, guns, prisons, weapons, and tobacco

Disclaimer: As You Sow is not an investment adviser

As You Sow is not an investment adviser as that term is defined under federal and state (California) laws and regulations. As You Sow is a tax-exempt, nonprofit organization dedicated to educating and empowering shareholders to change corporations for the good through the collection, analysis and dissemination of relevant information to the public, free of charge. As You Sow does not provide financial planning, legal or tax advice. Nothing on this website shall constitute or be construed as an offering of financial instruments, or as investment advice or investment recommendations.
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